This Robot is Quietly Revolutionizing the Restaurant Industry – Supermarkets Are Following!

In today’s competitive world of dining and retail, businesses face rising labor costs, operational inefficiencies, and challenges in enhancing customer experience. In recent years, automation and robotics have emerged as transformative forces in retail, catering and hospitality industries. From streamlining operations to enhancing customer experiences, robots are not just a futuristic novelty—they are becoming indispensable tools for modern businesses. These intelligent systems are paving the way for smarter, more efficient retail environments.

12/9/20242 min read

How Robots Are Transforming Supermarkets
Dynamic In-Store Marketing

One of the most exciting applications of robotics in retail is their ability to double as mobile advertising platforms. Robots equipped with high-definition screens can display real-time promotions, new product launches, or seasonal offers while moving through the store.

For example, in Slovenia, a supermarket chain recently adopted a robot with a 23.8-inch advertising screen, allowing it to function as a dynamic marketing tool. This approach not only boosted product visibility but also increased impulse purchases, particularly for featured items like snacks and beverages.

Enhanced Customer Assistance

Robots can also improve the shopping experience by serving as interactive guides. Using technologies like AI-powered voice recognition and visual positioning systems (VSLAM), these robots can:

  • Help customers locate specific items.

  • Answer frequently asked questions about store services or promotions.

  • Navigate busy aisles with precision, ensuring seamless interaction with shoppers.

These capabilities are especially valuable in large supermarkets, where finding products can sometimes be overwhelming. By making shopping more intuitive and enjoyable, robots encourage repeat visits and build customer loyalty.

Optimizing Store Operations

In addition to engaging customers, robots can handle routine tasks, freeing up staff to focus on more complex responsibilities:

  • Inventory Support: Robots equipped with vision systems can monitor stock levels in real-time, alerting staff to replenish shelves before products run out.

  • Product Sampling and Delivery: With multi-level trays, robots can carry samples or promotional products to shoppers, saving time and reducing manual labor.

  • Data Collection: Robots can gather insights on customer behavior, such as traffic patterns and dwell times, helping managers optimize store layouts and marketing strategies.

A Robot That Works—and Sells

In Slovenia, the adoption of advanced robots in supermarkets has shown remarkable results. One robot, introduced as part of a trial, showcased snacks and beverages on its advertising screen while guiding customers to various aisles.

The customers showed great interest in this robot and often stopped to see the promotions displayed on the large screen, which they would seldom do with a normal promotion flyers in the store. This eventually leaded to a higher conversion rate and boosted the sales for the featured products. The increased engagement also helped the store earned a significant improvement in customer feedback.

The robot’s ability to engage with customers, combined with its sleek design and LED features, also created a buzz on social media. Shoppers, particularly families, shared photos and videos, turning the robot into an unexpected marketing asset.

Lanking Robotics is an Italy based company that focusing on delivering innovative robotic solutions for varies business to address today's operational difficulties. We are passionate about creating a future where technology and humanity thrive together in harmony and efficiency.

For businessed ready to explore the possibilities of robotics, the future is closer than you think. Innovative solutions are available today to transform operations and delight customers. Visit www.lankingrobotics.com or call at 055 9334403 to discover how these intelligent tools can elevate your store.

The future of retail isn’t just coming—it’s here.